Dale Carnegie once said that “a person’s name is to that person the sweetest and most important sound in any language.” This is the same reason why you see companies and brands address you by your first name in their promotional emails.
Personalization can be a powerful tool when used right. Marketers have been using this strategy for decades to improve their marketing efforts.
In fact, research shows that personalized email campaigns receive 29 percent higher email open rates and 41 percent higher click-through rates than ordinary emails. Needless to say, if you still haven’t implemented personalization in your marketing strategy, you’re missing out. Here’s why.
https://www.business2community.com/marketing/6-reasons-personalization-makes-marketing-better-02027945/
Whether companies know it or not, website content largely defines the success of your business. Think of it this way: your website is often the first chance you have to market your company’s products and services to your customers.
https://mopinion.com/collecting-feedback-on-website-content/
We’ve all seen this play out in life: There’s the popular, interesting friend—the reason everyone comes to the party—and the sidekick, the one everyone tolerates because they pick up the tab. This is also the story of media. Media companies (and social media platforms) are the cool friends who attract the audience. Brands pick up the tab in order to be included in that experience.
It’s been this way since the invention of brand marketing. In the early days of print, radio and TV, audiences were truly thankful for the advertising that made programming possible and accessible. That appreciation made the model work.
This is a truth we seemed to have forgotten in the digital era. And the promise of automation turned out to be a bit too effective, even removing humans from the audience.
https://www.mediapost.com/publications/article/316005/a-new-story-reinvent-digital-marketing-for-the-ne.html/
According to a CB Insights report, 42% of startups fail because there’s no market need for the product or service they offer. This is a distressing statistic for would-be entrepreneurs. An often overlooked or underappreciated first step to starting a new business is determining the market demand for the product or service. As a digital marketing expert, I see many first-time business owners get caught up in an interesting business idea but fail in engaging people through lack of demand. Demand can be created, but it takes time, extensive resources and some luck. Unless you have the capital of Apple or Microsoft, this isn’t a feasible strategy.
https://www.forbes.com/sites/theyec/2018/03/15/four-digital-tips-for-analyzing-your-startup-ideas-viability/#7e411336121e/
So as I was going through all of the possible scenarios in my head (which we all know is an endless cycle thanks to George R.R. Martin’s genius writing), it dawned on me that Game of Thrones has a lot of cryptic, yet valuable tips when it comes to digital feedback. Let’s take a look at what can be learned…
https://mopinion.com/3-lessons-to-be-learned-from-game-of-thrones-about-digital-feedback/
Cart abandonment is an issue that is plaguing thousands of ecommerce merchants around the world. A 2016 study found that 74.3% of all online shopping carts are abandoned globally. That means that out of every four shoppers on your site, three of them are likely to abandon their order altogether for whatever reason.
https://mopinion.com/how-to-reduce-cart-abandonment-with-online-feedback/
Here I have identified several misconceptions that Digital Marketers assume about online customer feedback used in both B2B AND B2C businesses. Below I will share with you some misconceptions and truths about online feedback to demonstrate why it is so vital to success.
https://mopinion.com/5-common-misconceptions-about-online-customer-feedback-debunked/
In an era when disruptors like Uber, Netflix, and Amazon are reimagining markets and eroding the boundaries between markets, incumbents know they need to change. The problem most are confronting is how to begin, where, and how much?
One answer to this question is digitization. Our competitors are able to deliver greater levels of efficiency and effectiveness through digital technologies. So, in order to compete, we also need to be digitally adept.
But is technology the cause for disruption, or is it a mere catalyst? I will support the latter claim, that technology does not cause the incredible success of disruptors but only enables success. Keeping your customers happy is the more direct source of value.
http://customerthink.com/which-is-more-integral-to-success-digitization-or-customer-experience/
In this blog we will take a closer look at three website tools and give you a sense of which is best for your company. Things to consider: are you looking to drive conversions, build trust among your customers, provide service for your customers online, or perhaps capture insights on why your visitors are unable to achieve their goals? Keep your goals in mind whilst reading.
https://mopinion.com/which-website-tools-are-best-for-effectively-engaging-the-online-customer/
These are metrics such as Net Promoter Score (NPS), Goal Completion Rate (GCR) and Customer Effort Score (CES), all of which are heavily relied upon to determine both the success of their website and the success of their customers. In a previous blog post, we touched on NPS, a key metric designed to track customer loyalty. And now we will focus on the other two, GCR and CES and how collecting these scores can be leveraged to optimise online ordering funnels.
https://mopinion.com/collecting-goal-completion-rate-gcr-and-customer-effort-score-ces/
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