I regularly do customer feedback surveys for competitive analysis purposes (full disclosure: ServiceDock is a CEM platform for multi-location businesses). For the most part, I am a genuine customer of the business when I do them and try to think as such, while also making notes on the survey solution. Some of these surveys can be extremely tedious and drawn out, but the most frustrating experience I frequently encounter is when I’m told that there is no chance of a follow-up on my feedback.
https://customerthink.com/closing-the-feedback-loop-should-be-a-goal-of-great-cem/
A customer satisfaction survey is a metric that helps companies and/or employees gauge the satisfaction level of their customers. In short, it is a questionnaire that is sent out to customers asking them about their experience. Depending on how the survey is designed, customers can convey their opinions by providing ratings, answering multiple choice questions, by filling out text boxes, or even by giving vocal feedback.
https://www.comm100.com/blog/promote-customer-satisfaction-survey.html/
Gathering and implementing mobile customer feedback is the best way to truly understand how you can improve your mobile experience, but approaching your feedback strategy can be tougher than it seems.
https://www.apptentive.com/blog/2017/06/06/6-tips-for-better-mobile-customer-feedback/
t's time for smart brands to reevaluate their approach to feedback. Asking a customer for feedback is another opportunity to create a meaningful brand touchpoint. Here are three things to remember when you create your brand's feedback mechanism...
http://adage.com/article/agency-viewpoint/death-survey-ways-improve-customer-feedback/305486/
Creating or enhancing your website can take a lot of time and effort, especially when you factor in user feedback. The process involves lots of emailing back and forth, revisions to pages, and meetings among designers and developers as well as various other teams within the company. Well, at least that’s how it used to be done. Luckily, today there are various types of visual feedback tools on the market that enable web designers and developers to establish and optimise their websites.
https://mopinion.com/how-to-use-visual-feedback-for-web-design/
Simpel is the largest, independent sim only provider in the Netherlands. Simpel has been active in the Dutch telecom market since 2007. Thanks in part to its very distinct commercials, Simpel has gained a strong position in the telecom market.
https://mopinion.com/customer-success-story-how-simpel-boosts-customer-experience-using-mopinion/
Halloween is slowly creeping up on us. There’s that subtle hint of pumpkin spice lingering in the air, costumes filling up all of the party stores and of course, the most quintessential Halloween movie, Hocus Pocus has taken up the number one spot on Netflix. With all of this Halloween fever around us, we simply couldn’t resist adding a little Halloween ‘flair’ to our blog. So – in light of the holiday – we want to emphasize several ways online feedback can prevent your customers from having a ‘scary’ customer experience!
But before we begin, it’s important that you become acquainted with the most common ‘horrors’ (or irritations) that online customers often encounter; horrors that can tarnish the customer experience and ultimately (if not resolved), put these customers off to your brand...
https://mopinion.com/3-ways-online-feedback-can-prevent-a-scary-customer-experience/
Hope you’re all hungry for some updates and new features because Mopinion has come out with several this month – and we’d like to share them you! Mopinion is proud to announce that the following are now available within our Feedback Analytics software....
https://mopinion.com/october-product-updates-featuring-new-onboarding-flows/
The online customer journey in retail is going through a major transformation. Consumers are not only (increasingly) picking up their mobile phones to shop online, but they’re also looking for a more interactive experience with the brand, accompanied by a smooth purchasing process.This is a shift that many suspect will demand more from online retailers, especially in the realm of customer experience. One way of achieving the much sought after sound customer experience is online feedback.
In this White Paper, Mopinion dives into the digitisation of the retail industry and how this is transforming the online customer journey as we know it. Together with several online retail giants – including Nextail, Albert Heijn and Grandvision – Mopinion also outlines why online feedback is so crucial for retail businesses today – especially those who are looking to achieve an optimal online customer experience....
https://mopinion.com/white-paper-how-to-boost-your-retail-website-with-online-feedback/
Conversion Rate Optimisation (CRO) is vital for every marketer. However, proper CRO is really what will help you achieve successful marketing efforts among your customers. This is why it is so important to be aware of the key CRO tactics out there as these will be sure to boost ROI and help you reach the growth goals you’ve set out for yourself. So – the million dollar question – which CRO tactics should you focus on to get the most ‘bang for your buck’? And more specifically, which Conversion Rate Optimisation tools will best help you achieve improved conversions? Stay tuned.
https://mopinion.com/top-23-conversion-rate-optimisation-cro-tools-an-overview/
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