Speed has become nothing less than imperative in virtually all areas of ecommerce.
For a start, the speed of an ecommerce website - often referred to as its responsiveness - plays a vital role in its conversion rate.
According to some reports, the average shopper will only tolerate a load time of up to 2 seconds.
Then there's the speed of delivery to consider...
https://www.manchestereveningnews.co.uk/business/business-news/how-need-speed-key-survival-14954973/
Admit it. We as consumers are a demanding bunch. We have high expectations of the brands around us – whether that’s simply knowing our preferences, tailoring our online journeys, individualizing communications, or providing quick and hassle-free customer support. Put simply, we want to be the apple of every business’ eye. If things don’t go our way, well….it won’t be long before we’re off looking for an alternative that will meet our expectations. This logic is precisely why personalization efforts are so critical to the success of businesses – especially in the digital era.
https://www.abtasty.com/blog/how-customer-feedback-drives-personalization-efforts/
incisive marketing and excellent customer service are crucial factors for success in the e-commerce space. The business of selling online is not rocket science, but a precision science. It involves evaluating, understanding and catering to customer preferences. This is the future of retail.
https://retail.economictimes.indiatimes.com/re-tales/how-online-sellers-can-improve-their-business/3156/
It’s a highly competitive environment out there, where there's a constant and never-ending struggle that every agency manager, director or owner has to face.
That struggle is to keep a balance between delivering profit against delivering outstanding customer service.
https://www.estateagenttoday.co.uk/features/2018/7/seven-reasons-why-customear-service-should-be-at-the-heart-of-everything-you-do/
Bill Gates, the wealthiest man in the world once said, “We all need people who will give us feedback. That’s how we improve.” It seems that successful leaders still ask feedback from their peers and customers – it is obvious their drive to constantly improve and use the best tools at hand is a big reason why they are so fruitful in their business.
There are several misconceptions that Digital Marketers assume about Online Customer Feedback, we listed some of them for you...
https://mopinion.com/5-common-misconceptions-about-online-customer-feedback-debunked/
We’ve used the AI powers of Thematic to see whether we can find any juicy insights in customer feedback, and here’s what we found.
We’ve analyzed 16335 publicly available online reviews for 4 brands which often come to mind when thinking “luxury, global fashion brands”: Louis Vuitton (LV), Gucci, Prada, and Burberry.
They sit within a price range where you might think twice before purchasing them for all of your everyday needs (Louis Vuitton dish-wash cloths, anyone?), however with a bit of saving (or a few shameless credit card swipes later!), you might invest in some staples such as shoes, bags and scarves.
http://customerthink.com/deep-dive-into-customer-feedback-for-4-luxury-brands-what-can-they-improve/
Listening to your customers and using the feedback generated is widely considered essential to business success, so how do you make sure the your Voice of the Customer investment and activities will make a difference?
http://customerthink.com/voice-of-the-customer-whats-needed-for-success/
Marketing gets more challenging by the minute; this is mainly due to the hyper-competitive nature of nearly every industry. Consumers also add significant hurdles as they are becoming increasingly resistant and unaffected by promotional techniques.
This means that for an enterprise to survive, innovation is a necessity. The innovation process requires full management and control of creative ideas, procedures, and products that help build sustainable and profitable pipelines and funnels.
https://www.businessdayonline.com/news/article/new-innovative-marketing-trends-watch-2018/
Need some guidance in making business decisions? Then you might want to think about employing a business intelligence tool, or BI tool. Business intelligence tools are all about helping you understand trends and deriving insights from your data so that you can make tactical and strategic business decisions.
https://mopinion.com/business-intelligence-bi-tools-overview/
Will Digital Customer Feedback take a step forward? I had my doubts, but thanks to our Benchmark survey, we now have some solid insights.
https://mopinion.com/the-island-called-digital-customer-feedback-part-two/
