Nowadays, almost all businesses have some sort of online presence and this ‘do or die’ mentality is now making its way into the world of mobile devices. Customer expectations are steadily changing in terms of mobile app performance – especially as the usage of mobile devices continues to rise and expand. Therefore, and for the sake of your customers, now is a critical time to start heavily investing in the usability of your app. This article will take a look at some of the best mobile in-app feedback tools that will help you achieve an optimal mobile user experience.
https://mopinion.com/top-11-best-mobile-in-app-feedback-tools-an-overview/
Data scientists can use sketches or prototypes to get user feedback, just the way product designers do. Although there’s a fog of ambiguity that descends during the exploratory data analysis phase, using the designer’s trick of making data visual helps your brain see patterns that suggest a few ways forward.
https://hbr.org/2018/03/what-happens-when-data-scientists-and-designers-work-together/
Any good digital marketer knows how important customer feedback is for their clients. From understanding customer issues to validating new market strategies, you can gain a wide range of information from the customer feedback you receive on Facebook, Instagram, Yelp and more. Feedback, good or bad, is essential for the growth of your business.
Whenever you search for services online, the first thing you look at is the company’s feedback. For example, when searching for “digital marketing agency Chester”, you will see Social Buzzing in the search engine results. You would then look at the Social Buzzing positive reviews and decide to click on the link. This is how many businesses are chosen by potential customers and why customer feedback, especially in the form of reviews, is important.
http://www.socialbuzzing.co.uk/customer-feedback-important/
When you have a customer service team that answers emails and messages on social media, takes phone calls and places orders, it’s easy to become removed from your customers’ experiences. Without your personal touch in your company's customer service experience, you may be withholding your unique spirit and style from your customer base. It could soon start to take on the values of your employees who were here yesterday but may not be there tomorrow.
https://www.forbes.com/sites/forbesnycouncil/2018/03/02/dont-fear-your-customers-the-power-of-personal-connections/#49c0660a1bc6/
If you’re reading this it’s probably safe to say your business has decided to implement an online customer feedback programme. Excellent choice! The next step is to start setting things into motion (in other words, collecting feedback), which can be challenging without the proper guidance. If you already have goals set out for your business, you’re certainly on the right track. Now all you’re going to need is a strategy that encompasses those goals, which – in the case of feedback – can be as simple as using a feedback form template, or at least understanding how a feedback form should be designed…
https://mopinion.com/the-best-feedback-form-templates-for-your-website/
Technology has produced huge breakthroughs in design. A product can be ideated, prototyped and finalized with little more than a keyboard and code. But the ingenuity of modern design often leads to product teams neglecting the basics.
While the best tech entrepreneurs anticipate trends before they occur and deliver cutting-edge products, it’s impossible to be so prescient without hearing from real users. That’s why, to stay competitive, more and more tech companies are adopting a customer-centric model of design.
https://techcrunch.com/2017/01/20/in-a-tech-saturated-world-customer-feedback-is-everything/
Customer evaluations are one of the most important and effective tools a company can use to build long-term relationships with their clients and create a sense of brand loyalty. Doing the evaluation creates a mental investment in the company on the part of the client, and the contents of the evaluation can play a significant role in shaping the client’s image of the company moving forward.
Effectively deploying evaluations is easier said than done, however, and if you’re not careful they can be totally ineffective or even backfire and push customers away. You’ve got to put serious thought into the content of the evaluation and the way you’ll deploy it. And then, when it’s all said and done, you’ve got to understand and take the results seriously as well.
https://customerthink.com/the-tricky-but-crucial-game-of-customer-evaluations/
Surveys are ubiquitous. Customers have grown accustomed to seeing survey links at the bottom of receipts and receiving survey invitations by email. The good news about the proliferation of surveys is that it shows more companies are taking customer experience (CX) seriously.
The bad news: customers are apt to experience “survey fatigue”—and less likely to respond to survey requests.
You can combat survey fatigue by designing smart surveys that capture meaningful CX feedback from your customers. Our list of five survey mistakes will help you avoid common pitfalls and grow your response rates.
http://customerthink.com/avoid-these-5-survey-mistakes-to-gain-more-cx-feedback/
We are proud to announce that one of the largest supermarket chains in the Netherlands, Albert Heijn, now uses Mopinion’s feedback software on their website (AH.nl). Albert Heijn – also referred to as the AH or ‘Appie’, as the Dutch like to call it – jump-started its online feedback programme in June of last year (2017). Since then, they have employed various feedback forms across their website with the aim to extract valuable insights into the online shopper journey.
https://mopinion.com/albert-heijn-caters-to-online-shoppers-with-customer-feedback/
In a world of seemingly infinite reach, a one-to-one connection is more valuable than ever. Here are three things you need to keep in mind so you can get personal with your customers.
https://www.inc.com/michelle-manafy/scale-fail-in-quest-for-mass-audiences-dont-forget-customer-number-one.html/
