You should want to know how satisfied your customers are, what they think about how you run your business and how likely they are to recommend your business to a friend.
https://blog.hirefrederick.com/h/i/206612379-how-to-grow-using-customer-feedback-and-reviews/
Whenever you get a customer complaint the voice inside your head says all kinds of wonderful things, which I can’t begin to share on a public site like this. You’re calling the customer names, you might even be calling yourself names, but if you stay in that mad, angry, defensive place you’re missing out on the best part.
https://www.questionpro.com/blog/how-to-deal-with-negative-feedback-from-customers/
So you’ve done everything possible to satisfy your customers. You’ve exerted all efforts to better your products and customer service. You treat customers like kings and queens, and provide everything to match their wants and needs all the time.
http://customerthink.com/5-reasons-why-customer-feedback-matters-more-than-ever/
91% of unhappy customers will never buy from you again. The number one objective of any business should therefore be to create happy customers. Businesses that do, grow and flourish; those that don't, stagnate and perish.
https://www.userlike.com/en/blog/6-proven-methods-for-measuring-your-customer-satisfaction/
If you aren’t making an effort to drive customers to leave reviews, you’re missing out on valuable conversion opportunities.
https://www.godaddy.com/garage/5-ways-to-encourage-your-customers-to-leave-reviews/
Running a business without asking your customers’ feedback is like trying to cross a busy street with headphones plugged into your ears while playing Angry Birds on your phone.
http://blog.livehelpnow.net/6-ways-you-can-get-quality-customer-feedback/
Who would dispute the idea that feedback is a good thing? All can benefit from feedback. Both common sense and research make it clear...
https://www.snapsurveys.com/blog/5-reasons-feedback-important/
You may be surprised what you learn about your customers and their needs when you ask them what they think of your business, products, and services. You can use customer surveys, feedback forms and questionnaires, but you can also make it a common practice to ask customers first-hand for feedback when they are completing their orders.
https://www.thebalance.com/providing-excellent-customer-service-2951744/
Customers have been conditioned to always look for what’s wrong. Indeed, the vast majority of research on customer service deals with “service recovery”—how to react when a customer complains.
https://hbr.org/2017/01/the-power-of-positive-surveying/
Where should you go if you want to tap into the social media zeitgeist to ask, listen, and have conversations with your users? How can you use it to take and keep the pulse of your community?
https://community.uservoice.com/blog/customer-feedback-social-media/
